metra functions as a professional partner for top athletes when it is a question of presenting and building up their own persons as a brand. The objective here is to develop a form of personal branding which will be as enduring and sustainable as possible.

Activities include the following measures:

  • Market analysis
  • Working up a tailored marketing strategy
  • Acquisition of and assistance to sponsors and advertising partners
  • Logo development
  • Design and marketing of the Web site
  • Selection of merchandising products

Taking this approach gives rise to the possibility of exploiting to its full the marketing potential available to a professional athlete even after the career has come to an end.